Spokesperson Video Series

As a part of a marketing initiative to use more real-life parenting and teaching experiences to highlight our brand values, I connected with 7 Imagimake customers to create a series of Spokesperson videos for the brand. From the interview process to the filming and editing, I undertook individual responsibility for the project with guidance from Disha Katharani, Imagimake's Co-Founder. By capturing different segments from each of the interviews and identifying our desired storylines, we strung the sound bites together to create a series of videos that would capture all the different nuances of the Imagimake brand, such as the encouragement of creative thinking, the value of skill development through play, the varieties of products that Imagimake offers and the enriching experiences children have with these toys.