Mother's Day Campaign

This campaign was designed to promote the company's brand values of creative play and to celebrate the bond developed between parent and child when engaged in playful activities together. My personal responsibilities included connecting with all involved creators, coordinating with them for and guiding them through the content creation process, designing and uploading social media content and                       conceptualising and executing the final video. As a team member, I was also involved in conceptualising the final activity session and creator content.