Pan Am: Conceptual Rebranding
The conceptual rebranding of a dead business with a strong brand was a challenge posed to us as a Live Industry Project with FITCH. Under the guidance of the Design Director of FITCH, I worked in collaboration with four other students to ideate and present an idealistic reimagining of Pan Am, the globally renowned airline, as a high-end "Cruise", to reinvent the meaning of flying in luxury, which was Pan Am's original selling point. This presentation encapsulates our vision for the Pan Am Cruise Airline and the touchpoints that we would use to make an impact.