Welcome to your Safe Space!
Consumer behavior has been heavily impacted by auto-generated ad placement based on algorithms that track purchasing behavior and movement. Most of this type of advertising is subliminal and happens with daily interaction within our personal spaces. While these ads and their timing can be useful and convenient, they can also become an invasion of privacy.
Consumer behavior has been heavily impacted by auto-generated ad placement based on algorithms that track purchasing behavior and movement. Most of this type of advertising is subliminal and happens with daily interaction within our personal spaces. While these ads and their timing can be useful and convenient, they can also become an invasion of privacy.
Our research and design focused on the following questions :
How do we get an audience to understand just how far these algorithms have reached inside the home and
how do we get them to explore the borderline dangerous relationship between consumerism and privacy?
How do we get an audience to understand just how far these algorithms have reached inside the home and
how do we get them to explore the borderline dangerous relationship between consumerism and privacy?
This project is a representation of recurring issues in the context of Sociocultural and technological environments. The concept was developed after an idea dump of trying to determine what we could do to engage customers while indirectly sharing a message about present recurring issues affecting everyday life. How do we create an experience where mundane items are used to represent a significant issue, what kind of issues do we want to highlight, economic, environmental, sociocultural, or technological? These were a few of the questions that came to mind.